If you are considering just how much the earth of television has altered for the latest generations, keep reading: from customer engagement to format, there is a lot to give some thought to.
When contemplating the evolution of the global media and entertainment industry, a factor that has had to adapt to brand-new formats is that of advertising. When tv transmission was the primary way of viewing content, advertising would easily be put in place with industrial breaks, but as executives in the industry like Andrea Salerno will be well aware of, that is not necessarily the most effective format nowadays. As content moves on web based platforms where users pay monthly subscription fees to prevent advertisements, in fact, sponsorships and social media campaigns are now on the rise, which means that the content of the advert will have to follow brand new formats. Even so, focusing on the media and entertainment industry statistics, one form of media that can still benefit a lot from conventional commercials is that of reality tv and sports events, as people will still want to watch it at the time it airs on traditional channels.
One factor that has surely disrupted numerous forms of media and the way they are consumed is the internet. While every form of media – radio, tv, even only print – would once just have its own means, different kinds of content can now be found on the same variety of platforms online. As the latest generations tend to prefer content that they can retrieve at any time they want, the streaming industry trends are progressively emerging as the web-based platforms gain popularity. For this reason, so many classic tv outlets are starting to provide similar online availability, where users can delight in the comfort of on-demand viewing, as essential figures in the field such as Vincent Bolloré are certainly conscious of. This trend is not just related to tv and visual media: any entertainment industry analysis would show that things like listening to music or reading the news are likewise increasingly renowned on online platforms due to their availability.
A thing that is actually affecting the current trends in television broadcasting is the relation that customers have with the content that is being displayed. For instance, just decade ago it would have been expected for a tv programme to be broadcasted at scheduled times, possibly previously a week, and viewers would tune in at that time to delight in it all at the same time. Nowadays, because of the internet, a brand-new form of consuming media is that of watching a whole television series at a time, likewise known as binge-watching, which means that the viewers feel much more involved in the content, and will genuinely conform to the entire show and not inconsistent episodes. Producers such as Ron Jones will certainly be aware of what these tv show trends 2019 indicate for the industry, along with maintaining a nice relationship with a loyal fanbase.